Why is it that some of the biggest IT consulting companies in the world do some the most mediocre work? Why is it that so many startup consulting companies start out as the greatest places to work with a string of enviable success stories and dramatic growth, then slowly degenerate into mediocrity?
I’ve been thinking about this, and thinking about how Thinknostic should develop and that gets me thinking about fast food franchises.
The genius of franchises, particularly fast food chains is the consistency they achieve at reproducing their product. The product is generally rather mediocre but every meal is as good as the last one in exactly the same way. You can walk into any restaurant in the chain anywhere in the world and order your meal with assurance that you have no chance of being surprised in the slightest.
The secret to achieving this is that they rely on a system. The real secret sauces are their operations manuals, that describe in exhaustive detail the exact procedure that every franchisee must follow to create and deliver product. If a burger is grilled at 350 degrees for 50 seconds per side in New York it will be grilled at 350 degrees for 50 per side everywhere on earth. To make the product you just follow the rules, to work for the franchise you must learn the rules and to manage a franchise you must enforce the rules.
The rules have been carefully designed by highly intelligent people so that most people can follow them with minimal training. The procedures include all kinds of fail-safes, like warnings to remind the cook to flip the burger. These are created to reduce their dependence on staff. The depth of the procedures is staggering. The system assures that your experience will be consistent. No matter where you go it will be like déjà vu all over again.
On the other hand, the savy consulting startup doesn’t follow an Operations Manual. They rely totally on high powered talent and experience. Having worked for both large established firms and startups I think it’s pretty obvious that the startup delivers better product than does a large firm. What many people don’t realize is that many large firms contract the work out to small boutique firms. It begs the question why can’t a big company with depth, scale, and cash not produce a great product?
The problem of course is scale. The common way of dealing with scalability is to hire junior staff, and give them precise instruction on how to run things. A simple recipe for producing consistently mediocre product.
The franchise model will not work for Thinknostic. ThinkWRAP will not enforce a standard approach but rather will encourage us to choose the best approach for the specific client and project. We will continue to hire top talent and focus our management attention on collaboration and innovation. Efficiencies will be realized through re-use and by crafting creative solutions to problems and proper project management practices will keep our projects on track.
The Thinknostic approach will be to build a strong team not a reliance on procedures. Every individual Thinknostic team member is an important member of our team. As a team, we compliment, inspire, motivate and support each other, resulting in a team whose aggregate is greater than the sum of its members.
